Matus Mazanec
Summer Special Week is a newly established summer event at Sola Switzerland
Summary:
Sale numbers during summer months were always among the lowest of the year. To get people excited about buying kitchenware, Sola decided to bring fun activities for everyone into its own store. This needed to be communicated to the local audience in the best way possible.
Role:
Designer
Produced at:
Sola Switzerland
Summer Special Week promotional vinyl banner 3.4 x 1.8 m.
Summer Special Week promotion vinyl banner 4.95 x 2.65 m.
Summer Special Week vinyl banner on a tri-sided pillar from the backside, 1.6 x 2.7m.
Summer Special Week vinyl banner on a tri-sided pillar, 1.6 x 2.7m.
Summer Special Week vinyl banner on a tri-sided pillar from the backside, other version, 1.6 x 2.7m.
Summer Special Week A3 poster
Summer Special Week A5 leaflet, front side.
Summer Special Week A5 leaflet, back side.

IĀ used existing company photos in combination with stock assets to generate a style that would complement the message of the campaign.

Stock Asset
Idea Draft
Summer Special Week news page on webpage.
Summer Special Week news page on a phone.
Summer Special Week promotional vinyl banner 3.4 x 1.8 m.

Enough people attended to boost sales 82% higher than the same week last year. This one week alone was able to increase sale numbers during the summer holidays by 15%.